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How to create search engine friendly links?


Writing great articles is just not enough to get visitors to your posts. Typically, visitors come to any web page through search engines. So, the key to successful online content writing is making search engines happy and have your content pages appear in search engines when people search for topics on your subject. You may need to make some small optimizations on your content pages and tune your content writing style to attract best search engine traffic to your posts. This is called 'Search Engine Optimization'.

The most important factor in making search engines show your posts in search results, the number of incoming links to your page from other websites.

If there are several websites linking to your article page, then that tells search engines that your post is important and they will give higher priority for your page. So, getting links to your page from other websites is the most important factor. You may visit other websites and write articles in those sites with a link to your page.

Incoming links


There are several factors that influence search engine ranking for your content pages.

1. Number of incoming links to your page from other websites and from the same site itself. The more links you have to your page, the better.

2. Links from relevant sites. If you write an article about "Windows 8" and if you get a link from Microsoft's official web page about "Windows 8", that is the best you can ever get! But if you get a link from a football website to your windows 8 article page, that is almost useless.

3. Use every opportunity to cross promote your articles. This means, in each of your article, convert the specific keywords in your pages to hyperlinks to your other posts. Look at the point #2 above and see that I used the opportunity to make a link to our Windows 8 page. This is a free promotion to our Windows 8 page with no extra efforts! You should make such links from each of your article pages to your other articles pages. Or, you can have a deal with your friend and provide links each other. Remember to link to only relevant and related pages and not to unrelated pages.

4. Use proper keywords as anchor text. (Anchor text is the text in the clickable link).

The following links are not very helpful:


Learn more about Windows 8.

Click here to learn more about Windows 8.
Learn more about Windows 8 by clicking http://www.microsoft.com/articles/Windows-8.aspx.



The first link is using the anchor text "Learn more"
Second link is using the anchor text "here"
Third link is using the anchor text "http://www.microsoft.com/articles/Windows-8.aspx"

The above links are telling search engines that the page it is linking to is about the topics "Learn more", "here" and "http://www.microsoft.com/articles/Windows-8.aspx" respectively, which is meaningless !

The ideal way of linking is, using a link like this:

Learn more by visiting our Windows 8 page.


The above link uses the ideal keywords for the target link and it clearly tells search engines that the target page is all about Windows 8

Small changes in your writing style can make a huge difference in search engine optimization and online content writing.

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